Influencer Rate Report — 2026 Edition

263,46 kr. 197,58 kr. DKK

See what creators are charging for brand deals in 2026.

The Influencer Rate Report — 2026 Edition gives you current rate benchmarks for sponsored content across Instagram, TikTok, and YouTube, with additional data and guidance for usage rights, exclusivity, paid media, and other brand-deal add-ons.

Use the report to compare your rates against current creator benchmarks, evaluate brand offers, and negotiate with a clearer understanding of what your content is worth.

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What’s Inside

The Influencer Rate Report — 2026 Edition is designed to give creators a clearer picture of current brand-deal pricing and the factors that can significantly change the value of a partnership.

Inside, you’ll find:

→ 2026 influencer rate benchmarks
→ Instagram sponsored-content rates
→ TikTok sponsored-content rates
→ YouTube sponsored-content rates
→ Rate benchmarks by creator size
→ Guidance for pricing usage rights
→ Exclusivity considerations and premiums
→ Paid media and whitelisting considerations
→ Common brand-deal add-ons
→ Key factors that influence creator rates
→ Context for evaluating and negotiating brand offers

Who It’s For

Created for influencers, UGC creators, content creators, and digital entrepreneurs who want real-world context for evaluating what brands are paying and where their own rates fit within the creator market.

Rather than relying on generic formulas alone, use the report as a benchmark when setting rates, reviewing an offer, or preparing for your next brand negotiation.

Digital download. For educational and informational purposes.